Mastering technical sales : the sales engineer's handbook /

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Every high-tech sales team today has technical pros on board to ""explain how things work, "" and this success-tested training resource is written just for them. This newly revised and expanded third edition of an Artech House bestseller offers invaluable insights and tips for ev...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Care, John (Managing director of Mastering Technical Sales LLC)
Otros Autores: Bohlig, Aron
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Boston : Artech House, [2014]
Edición:Third edition.
Colección:Artech House technology management and professional development library
Temas:
Selling > High technology.
High technology industries > Marketing.
Technologie de pointe > Vente.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
High technology industries > Marketing
Selling > High technology
Acceso en línea:Texto completo
Descripción
Sumario:Every high-tech sales team today has technical pros on board to ""explain how things work, "" and this success-tested training resource is written just for them. This newly revised and expanded third edition of an Artech House bestseller offers invaluable insights and tips for every stage of the selling process. This third edition features a wealth of new material, including new chapters on business-driven discovery, white boarding, trusted advisors, and calculating ROI. This invaluable book equips new sales engineers with powerful sales and presentation techniques that capitalize on their tech.
Descripción Física:1 online resource.
ISBN:9781608077458
1608077454

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