Consumer marketing 2016-2017 /

Consumer Marketing 2016-2017 assesses leading approaches for marketing to consumers from media advertising to social media marketing, from direct mail to email, and from customer service to experiential marketing. Consumer Marketing 2016-2017 categorizes consumer marketing tactics into 52 topics, ea...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Miller, Richard K. (Richard Kendall), 1946- (Autor), Washington, Kelli D. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Loganville, GA : Richard K. Miller & Associates, [2016]
Edición:4th edition.
Colección:RKMA market research handbook series.
Temas:
Marketing > United States.
Marketing > United States > Statistics.
Marketing > États-Unis.
Marketing > États-Unis > Statistiques.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
BUSINESS & ECONOMICS > Commerce.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Sales & Selling > General.
Marketing.
United States.
Statistics.
Statistiques.
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