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Brands, competition law and IP law /
Brands and brand management have become a central feature of the modern economy and a staple of business theory and business practice. Contrary to the law's conception of trademarks, brands are used to indicate far more than source and/or quality. This volume begins the process of broadening th...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores Corporativos: | , |
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge, United Kingdom :
Cambridge University Press,
2015.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Introduction / Deven R. Desai, Ioannis Lianos and Spencer Weber Waller
- An introduction to the competitive effects of branding / Peter Davis and Kirsten Edwards-Warren
- Bayer or walgreen's? : the relationship of premium and value brands in the united states / James Langenfeld, Wenqing Li, and Sophie Yang
- The value of brands and the challenge of free riding / Tony Appleton and John Noble
- Brands, competition and antitrust law / Deven R. Desai and Spencer Weber Waller
- Brands and brand management : insights from marketing for antitrust / Gregory T. Gundlach & Joan M. Phillips
- Brands and market power : a bird's eye view / Daniel A. Crane
- The two sides of brand marketing : reconsidering competition law governing distribution restraints / Warren S. Grimes
- Brands, product differentiation and eu competition law / Ioannis Lianos
- Private labels, brands and competition law enforcement / Ariel Ezrachi and Ketan Ahuja
- Trademark dilution and the management of brands: implications of the trademark dilution revision act for marketing and marketing research / John D. Mittelstaedt
- Trademark law meets branding? / Ilanah Fhima
- Brands, firms and competition / Andrew Griffiths.