Brands, competition law and IP law /

Brands and brand management have become a central feature of the modern economy and a staple of business theory and business practice. Contrary to the law's conception of trademarks, brands are used to indicate far more than source and/or quality. This volume begins the process of broadening th...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores Corporativos: Loyola University Chicago. School of Law (sponsoring body.), University College, London (sponsoring body.)
Otros Autores: Desai, Deven R., 1975- (Editor ), Lianos, Ioannis (Editor ), Waller, Spencer Weber (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge, United Kingdom : Cambridge University Press, 2015.
Temas:
Brand name products > Law and legislation > Congresses.
Branding (Marketing) > Congresses.
Trademarks > Law and legislation > Congresses.
Stratégie de marque > Congrès.
LAW > Military.
Brand name products > Law and legislation
Branding (Marketing)
Trademarks > Law and legislation
Conference papers and proceedings
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