Brands, competition law and IP law /
Brands and brand management have become a central feature of the modern economy and a staple of business theory and business practice. Contrary to the law's conception of trademarks, brands are used to indicate far more than source and/or quality. This volume begins the process of broadening th...
Clasificación: | Libro Electrónico |
---|---|
Autores Corporativos: | Loyola University Chicago. School of Law (sponsoring body.), University College, London (sponsoring body.) |
Otros Autores: | Desai, Deven R., 1975- (Editor ), Lianos, Ioannis (Editor ), Waller, Spencer Weber (Editor ) |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Cambridge, United Kingdom :
Cambridge University Press,
2015.
|
Temas: | |
Acceso en línea: | Texto completo |
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