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Brands, competition law and IP law /
Brands and brand management have become a central feature of the modern economy and a staple of business theory and business practice. Contrary to the law's conception of trademarks, brands are used to indicate far more than source and/or quality. This volume begins the process of broadening th...
| Clasificación: | Libro Electrónico |
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| Autores Corporativos: | , |
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge, United Kingdom :
Cambridge University Press,
2015.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Brands and brand management have become a central feature of the modern economy and a staple of business theory and business practice. Contrary to the law's conception of trademarks, brands are used to indicate far more than source and/or quality. This volume begins the process of broadening the legal understanding of brands by explaining what brands are and how they function, how trademark and antitrust/competition law have misunderstood brands, and the implications of continuing to ignore the role brands play in business competition. This is the first book to engage with the topic from an interdisciplinary perspective, hence it will be a must-have for all those interested in the phenomenon of brands and how their function is recognized by the legal system. The book integrates both a competition and an intellectual property law dimension and explores the regulatory environment and case law in both Europe and the United States. |
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| Notas: | Includes papers from two conferences jointly sponsored by the Institute for Consumer Antitrust Studies of Loyola University Chicago School of Law and the Centre for Law Economics and Society at University College London. -- Introduction. |
| Descripción Física: | 1 online resource |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781316391617 1316391612 9781316216576 1316216578 |