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The psychology of design : creating consumer appeal /
Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Abingdon, Oxon :
Routledge,
2016.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Implications of Haptic experience for product and environmental design / Joshua Ackerman
- The building blocks of design: conceptual scaffolding as an organizing framework for design / Lawrence E. Williams
- The conceptual effects of verticality in design / Luca Cian
- Sensory imagery for design / Aradhna Krishna
- Blue-washing the green halo: how colors color ethical judgments / Aparna Sundar and James J. Kellaris
- Color design and purchase price: how vehicle colors affect what consumers pay for new and used cars / Keiko I. Powers
- Curvature from all angles: an integrative review and implications for product design / Tanuka Ghoshal, Peter Boatwright, and Malika M.
- Beyond beauty: design symmetry and brand personality / Aditi Bajaj and Samuel D. Bond
- How to use visual design to boost brand equity / Antonios Stamatogiannakis, Jonathan Luffarelli, and Haiyang Yang
- Dominant designs: the role of product face-ratios and anthropomorphism on consumer preferences / Ahreum Maeng and Pankaj Aggarwal
- How consumers respond to cute products / Tingting Wang and Anirban Mukhopadhyay
- Cuteness, nurturance, and implications for visual product design / He (Michael) Jia, C. Whan Park, and Gratiana Pol
- The aesthetics of brand name design: form, fit, fluency, and phonetics / Sarah Roche, L.J. Shrum, and Tina M. Lowrey
- The design of experience / Bernd Schmitt
- The inherent primacy of aesthetic attribute processing / Claudia Townsend and Sanjay Sood
- Processing fluency of product design: cognitive and affective routes to aesthetic preferences / Jan R. Landwehr
- Aesthetic principles of product form and cognitive appraisals: predicting emotional responses to beauty / Minu Kumar
- Good aesthetics is great business: do we know why? / Ravindra Chitturi
- Change is the only constant: advertising, design, and the effects of nonconscious change / James A. Mourey and Ryan S. Elder
- Ergonomic design and choice overload / Matteo Visentin, Samuel Franssens, and Simona Botti
- Product aesthetics and the self / Kelly B. Herd and C. Page Moreau
- Eye-tracking aids in understanding consumer product evaluations / Pin Du and Erin MacDonald
- Enhancing design intuition / Jeffrey Hartley
- Design heuristics: a tool for innovation in product design / Colleen Seifert, Richard Gonzalez, Shanna R. Daly, and Seda Yilmaz.