The psychology of design : creating consumer appeal /

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Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Batra, Rajeev (Editor ), Seifert, Colleen M. (Editor ), Brei, Diann (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Abingdon, Oxon : Routledge, 2016.
Temas:
Product design.
Marketing > Psychological aspects.
Conception de produit.
Marketing > Aspect psychologique.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
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