Cargando…

The psychology of design : creating consumer appeal /

Mostrar otras versiones (1)

Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of...

Descripción completa

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Otros Autores:	Batra, Rajeev (Editor ), Seifert, Colleen M. (Editor ), Brei, Diann (Editor )
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Abingdon, Oxon : Routledge, 2016.
Temas:	Product design. Marketing > Psychological aspects. Conception de produit. Marketing > Aspect psychologique. BUSINESS & ECONOMICS > Industrial Management. BUSINESS & ECONOMICS > Management. BUSINESS & ECONOMICS > Management Science. BUSINESS & ECONOMICS > Organizational Behavior.
Acceso en línea:	Texto completo

Ejemplares similares

The psychology of design : creating consumer appeal /
Publicado: (2015)

Gebrauch als Design : über eine unterschätzte form der gestaltung /
por: Bredies, Katharina
Publicado: (2014)

Designing for society : products and services for a better world /
por: Tromp, Nynke, et al.
Publicado: (2019)

Exclusive product offering : creating something just for you /
por: Cesvet, Bertrand, 1964-
Publicado: (2011)

Designing with sound : fundamentals for products and services /
por: Case, Amber, et al.
Publicado: (2019)

Designing products people love : how great designers create successful products /
por: Hurff, Scott
Publicado: (2015)

Data-informed product design /
por: Pavliscak, Pamela
Publicado: (2015)

Color trends and selection for product design : every color sells a story /
por: Becker, Doreen
Publicado: (2016)

The human brand : how we relate to people, products, and companies /
por: Malone, Chris, 1969-, et al.
Publicado: (2013)

CONTEXT : the effects of environment on product design and evaluation.
Publicado: (2019)

Building for everyone : expand your market with design practices from Google's product inclusion team /
por: Jean-Baptiste, Annie
Publicado: (2020)

The soul of design : harnessing the power of plot to create extraordinary products /
por: Devin, Lee, 1938-, et al.
Publicado: (2012)

Designing complex products with systems engineering processes and techniques /
por: Bhise, Vivek D. (Vivek Dattatray), 1944-
Publicado: (2014)

Product development : a structured approach to consumer product development, design, and manufacture /
por: Mital, Anil, et al.
Publicado: (2014)

Product development : a structured approach to consumer product development, design, and manufacture /
por: Mital, Anil, et al.
Publicado: (2014)

The Routledge handbook of sustainable product design /
Publicado: (2017)

Neuro design : neuromarketing insights to boost engagement and profitability /
por: Bridger, Darren
Publicado: (2017)

Materials, machines and development of technologies for industrial production : selected, peer reviewed papers from the 2014 International Conference on Advanced Nano-Technology and Biomedical Material (ANTBM 2014), June 29-30, 2014, Guangzhou, China /
Publicado: (2014)

Materials, machines and development of technologies for industrial production : selected, peer reviewed papers from the 2014 International Conference on Advanced Nano-Technology and Biomedical Material (ANTBM 2014), June 29-30, 2014, Guangzhou, China /
Publicado: (2014)

Wirtschaftlichkeit fur Systemlieferanten im Niedrigpreissegment : Stuckzahlspezifische Optimierung von Produktentwicklung und Fertigung /
por: Berginski, Michael
Publicado: (2015)

Experience design : a framework for integrating brand, experience, and value /
por: Farnham, Kevin, et al.
Publicado: (2013)

The Routledge handbook of sustainable product design /
Publicado: (2017)

Overcrowded : Designing Meaningful Products in a World Awash with Ideas /
por: Verganti, Roberto
Publicado: (2016)

Sifting the trash : a history of design criticism /
por: Twemlow, Alice
Publicado: (2017)

Hacking product design : a guide to designing products for startups /
por: Jing, Tony
Publicado: (2018)

What's it take to make a product iconic? /
por: Cesvet, Bertrand, 1964-
Publicado: (2011)

Design thinking : new product development essentials from the PDMA /
Publicado: (2016)

Designing successful products with plastics : fundamentals of plastic part design /
por: MacLean-Blevins, Mark T.
Publicado: (2018)

Design roots : culturally significant designs, products and practices /
Publicado: (2018)

Design thinking : new product development essentials from the PDMA /
Publicado: (2015)

Design sprint : a practical guide for creating great digital products /
Publicado: (2015)

Psychological foundations of marketing : the keys to consumer behavior /
por: Kimmel, Allan J.
Publicado: (2018)

Managing emotion in design innovation /
por: Singh, Amitoj
Publicado: (2014)

Why customers really buy : uncovering the emotional triggers that drive sales /
por: Goodman, Linda, 1948-
Publicado: (2009)

Designing sustainability : making radical changes in a material world /
por: Walker, Stuart, 1955-
Publicado: (2015)

The psychology of consumer and social influence : theory and research /
Publicado: (2016)

Design matters--a lot : don't develop products without it! /
por: Baker, Phil, 1943-
Publicado: (2010)

FROM CHAOS TO CONCEPT a team oriented approach to designing world class products and experiences.
por: BRAUN, KEVIN L.
Publicado: (2020)

Calm technology : principles and patterns for non-intrusive design /
por: Case, Amber
Publicado: (2015)

Disruption by design : how to create products that disrupt and then dominate markets /
por: Paetz, Paul
Publicado: (2014)

Cannot write session to /tmp/vufind_sessions/sess_2qaej3dj3d3vel47fba8aa16tp