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The psychology of design : creating consumer appeal /
Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Abingdon, Oxon :
Routledge,
2016.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 4 | |a The psychology of design : |b creating consumer appeal / |c edited by Rajeev Batra, Colleen Seifert, and Diann Brei. |
| 264 | 1 | |a Abingdon, Oxon : |b Routledge, |c 2016. | |
| 264 | 4 | |c Ã2016 | |
| 300 | |a 1 online resource (xxi, 354 pages) : |b illustrations | ||
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| 520 | |a Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of aesthetics, anthropology, brand strategy, creativity, design science, engineering, graphic design, industrial design, marketing, material science, product design, and several areas within psychology. While researchers and practitioners in all of these fields seek to learn more about how and why "good" design works its magic, they may benefit from each other's work. The chapters in this edited book bring together organizing frameworks and reviews of the relevant literatures from many of these contributing disciplines, along with recent empirical work. They cover relevant areas such as embodied cognition, processing fluency, experiential marketing, sensory marketing, visual aesthetics, and other research streams related to the impact of design on consumers. Importantly, the primary focus of these chapters is not on product design that creates functional value for the targeted consumer, but rather on how design can create the kind of emotional, experiential, hedonic, and sensory appeal that results in attracting consumers. Each chapter concludes with Implications for a theory of design as well as for designers. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Implications of Haptic experience for product and environmental design / Joshua Ackerman -- The building blocks of design: conceptual scaffolding as an organizing framework for design / Lawrence E. Williams -- The conceptual effects of verticality in design / Luca Cian -- Sensory imagery for design / Aradhna Krishna -- Blue-washing the green halo: how colors color ethical judgments / Aparna Sundar and James J. Kellaris -- Color design and purchase price: how vehicle colors affect what consumers pay for new and used cars / Keiko I. Powers -- Curvature from all angles: an integrative review and implications for product design / Tanuka Ghoshal, Peter Boatwright, and Malika M. -- Beyond beauty: design symmetry and brand personality / Aditi Bajaj and Samuel D. Bond -- How to use visual design to boost brand equity / Antonios Stamatogiannakis, Jonathan Luffarelli, and Haiyang Yang -- Dominant designs: the role of product face-ratios and anthropomorphism on consumer preferences / Ahreum Maeng and Pankaj Aggarwal -- How consumers respond to cute products / Tingting Wang and Anirban Mukhopadhyay -- Cuteness, nurturance, and implications for visual product design / He (Michael) Jia, C. Whan Park, and Gratiana Pol -- The aesthetics of brand name design: form, fit, fluency, and phonetics / Sarah Roche, L.J. Shrum, and Tina M. Lowrey -- The design of experience / Bernd Schmitt -- The inherent primacy of aesthetic attribute processing / Claudia Townsend and Sanjay Sood -- Processing fluency of product design: cognitive and affective routes to aesthetic preferences / Jan R. Landwehr -- Aesthetic principles of product form and cognitive appraisals: predicting emotional responses to beauty / Minu Kumar -- Good aesthetics is great business: do we know why? / Ravindra Chitturi -- Change is the only constant: advertising, design, and the effects of nonconscious change / James A. Mourey and Ryan S. Elder -- Ergonomic design and choice overload / Matteo Visentin, Samuel Franssens, and Simona Botti -- Product aesthetics and the self / Kelly B. Herd and C. Page Moreau -- Eye-tracking aids in understanding consumer product evaluations / Pin Du and Erin MacDonald -- Enhancing design intuition / Jeffrey Hartley -- Design heuristics: a tool for innovation in product design / Colleen Seifert, Richard Gonzalez, Shanna R. Daly, and Seda Yilmaz. | |
| 588 | 0 | |a Print version record. | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Product design. | |
| 650 | 0 | |a Marketing |x Psychological aspects. | |
| 650 | 6 | |a Conception de produit. | |
| 650 | 6 | |a Marketing |x Aspect psychologique. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Marketing |x Psychological aspects. |2 fast |0 (OCoLC)fst01010241 | |
| 650 | 7 | |a Product design. |2 fast |0 (OCoLC)fst01763003 | |
| 700 | 1 | |a Batra, Rajeev, |e editor. | |
| 700 | 1 | |a Seifert, Colleen M., |e editor. | |
| 700 | 1 | |a Brei, Diann, |e editor. | |
| 776 | 0 | 8 | |i Print version: |t Psychology of design. |d New York : Routledge, 2016 |z 9780765647597 |w (DLC) 2015004477 |w (OCoLC)904011682 |
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