Resistance to innovation : its sources and manifestations /

Every year, about 25,000 new products are introduced in the United States. Most of these products fail - at considerable expense to the companies that produce them. Such failures are typically thought to result from consumers' resistance to innovation, but marketers have tended to focus instead...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Oreg, Shaul, 1970- (Autor), Goldenberg, Jacob, 1962- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chicago : London : The University of Chicago Press, [2015]
Temas:
Technological innovations > Social aspects.
Technological innovations > Psychological aspects.
Innovations > Aspect social.
Innovations > Aspect psychologique.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Technological innovations > Psychological aspects
Technological innovations > Social aspects
Innovation
Innovationsmanagement
Verbraucherverhalten
Acceso en línea:Texto completo
Tabla de Contenidos:
  • It's not the innovation, it's the adopter: why some people are more likely than others to resist
  • What's in it for me, and what do i have to lose? : practical reasons for resisting innovation
  • It's not what you introduce, it's how you do it: the process of innovation introduction
  • Where and when is the innovation introduced? : the role of innovation context in the emergence of resistance
  • Lagging-innovation in disguise
  • Resistance and the dangers of negative word of mouth
  • The dual market affect.

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