Resistance to innovation : its sources and manifestations /

Every year, about 25,000 new products are introduced in the United States. Most of these products fail - at considerable expense to the companies that produce them. Such failures are typically thought to result from consumers' resistance to innovation, but marketers have tended to focus instead...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Oreg, Shaul, 1970- (Autor), Goldenberg, Jacob, 1962- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chicago : London : The University of Chicago Press, [2015]
Temas:
Technological innovations > Social aspects.
Technological innovations > Psychological aspects.
Innovations > Aspect social.
Innovations > Aspect psychologique.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Technological innovations > Psychological aspects
Technological innovations > Social aspects
Innovation
Innovationsmanagement
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