Cargando…
Resistance to innovation : its sources and manifestations /
Every year, about 25,000 new products are introduced in the United States. Most of these products fail - at considerable expense to the companies that produce them. Such failures are typically thought to result from consumers' resistance to innovation, but marketers have tended to focus instead...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chicago :
London : The University of Chicago Press,
[2015]
|
| Temas: | |
| Acceso en línea: | Texto completo |