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Resistance to innovation : its sources and manifestations /
Every year, about 25,000 new products are introduced in the United States. Most of these products fail - at considerable expense to the companies that produce them. Such failures are typically thought to result from consumers' resistance to innovation, but marketers have tended to focus instead...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chicago :
London : The University of Chicago Press,
[2015]
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Oreg, Shaul, |d 1970- |e author. | |
| 245 | 1 | 0 | |a Resistance to innovation : |b its sources and manifestations / |c Shaul Oreg & Jacob Goldenberg. |
| 264 | 1 | |a Chicago : |b London : |b The University of Chicago Press, |c [2015] | |
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a It's not the innovation, it's the adopter: why some people are more likely than others to resist -- What's in it for me, and what do i have to lose? : practical reasons for resisting innovation -- It's not what you introduce, it's how you do it: the process of innovation introduction -- Where and when is the innovation introduced? : the role of innovation context in the emergence of resistance -- Lagging-innovation in disguise -- Resistance and the dangers of negative word of mouth -- The dual market affect. | |
| 588 | 0 | |a Print version record. | |
| 520 | 8 | |a Every year, about 25,000 new products are introduced in the United States. Most of these products fail - at considerable expense to the companies that produce them. Such failures are typically thought to result from consumers' resistance to innovation, but marketers have tended to focus instead on consumers who show little resistance, despite these 'early adopters' comprising only 20% of the consumer population. Shaul Oreg and Jacob Goldenberg bring the insights of marketing and organisational behaviour to bear on the attitudes and behaviours of the remaining 80% who resist innovation. | |
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| 650 | 0 | |a Technological innovations |x Social aspects. | |
| 650 | 0 | |a Technological innovations |x Psychological aspects. | |
| 650 | 6 | |a Innovations |x Aspect social. | |
| 650 | 6 | |a Innovations |x Aspect psychologique. | |
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| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
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| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
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| 650 | 7 | |a Technological innovations |x Social aspects |2 fast | |
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| 650 | 7 | |a Innovationsmanagement |2 gnd | |
| 650 | 7 | |a Verbraucherverhalten |2 gnd | |
| 700 | 1 | |a Goldenberg, Jacob, |d 1962- |e author. | |
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