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When digital becomes human : the transformation of customer relationships /

"In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. In a recent global market study, 73% of respondents stated that even when a compan...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Van Belleghem, Steven
Formato: Electrónico eBook
Idioma:Inglés
Dutch
Publicado: Philadelphia, PA : Kogan Page, 2015.
Edición:1st edition.
Temas:
Acceso en línea:Texto completo

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