When digital becomes human : the transformation of customer relationships /

"In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. In a recent global market study, 73% of respondents stated that even when a compan...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Van Belleghem, Steven
Formato: Electrónico eBook
Idioma:Inglés
Dutch
Publicado: Philadelphia, PA : Kogan Page, 2015.
Edición:1st edition.
Temas:
Customer relations.
Business communication.
Electronic commerce.
Communication dans l'entreprise.
Commerce électronique.
Sales & marketing.
BUSINESS & ECONOMICS > Customer Relations.
BUSINESS & ECONOMICS > Business Communication > General.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Business communication
Customer relations
Electronic commerce
Kundenmanagement
Kundrelationer.
Affärskommunikation.
Elektronisk handel.
Sales and marketing.
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