Marketing scales handbook : multi-item measures for consumer insight research. Volume 8 /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bruner, Gordon C., 1954- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Forth Worth, Texas, USA : GCBII Productions, LLC, [2015]
Temas:
Marketing research > Statistical methods > Handbooks, manuals, etc.
Scaling (Social sciences) > Handbooks, manuals, etc.
Marketing > Recherche > Méthodes statistiques > Guides, manuels, etc.
Construction d'une échelle (Sciences sociales) > Guides, manuels, etc.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Marketing research > Statistical methods
Scaling (Social sciences)
handbooks.
manuals (instructional materials)
Handbooks and manuals
Handbooks and manuals.
Guides et manuels.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover
  • Title page
  • Copyright page
  • Table of Contents
  • Preface
  • Acknowledgements
  • Introduction
  • Scale Reviews
  • Ad Attribute Importance (Artistic Originality)
  • Ad Attribute Importance (Authenticity)
  • Ad Attribute Importance (Executional Quality)
  • Ad Claimâ€?s Precision
  • Ad Headline Metaphoric Level
  • Affirmation of Customers
  • Aloneness
  • Analytic/Holistic Thinking Style
  • Analytic/Holistic Thinking Style
  • Anger
  • Anger (Empathetic)
  • Animosity Toward Outsourced Countries
  • Anxiety (General)
  • Anxiety (Purchase)
  • Appropriateness of the Warranty Time UnitsAttachment Avoidance
  • Attachment to a Person
  • Attachment to the Company (Anxiety)
  • Attachment to the Company (Comforting)
  • Attention Overload
  • Attitude Toward Advergames for Children (Negative)
  • Attitude Toward Advergames for Children (Positive)
  • Attitude Toward Advertising (Credibility)
  • Attitude Toward Advertising (Entertaining)
  • Attitude Toward Advertising (General)
  • Attitude Toward Advertising (Good for Economy)
  • Attitude Toward Advertising (Informative)
  • Attitude Toward Advertising (Materialism)Attitude Toward Advertising (Social Role)
  • Attitude Toward Consuming the Food
  • Attitude Toward In-Game Advertising (Believability)
  • Attitude Toward In-Game Advertising (Entertaining)
  • Attitude Toward In-Game Advertising (General)
  • Attitude Toward In-Game Advertising (Realism Enhancement)
  • Attitude Toward Offshoring
  • Attitude Toward Personalized Advertising (Benefits)
  • Attitude Toward Personalized Advertising (Irritating)
  • Attitude Toward Puzzles
  • Attitude Toward Reading
  • Attitude Toward Shopping Websites (Aesthetics)Attitude Toward Shopping Websites (Community)
  • Attitude Toward Shopping Websites (Customization)
  • Attitude Toward Shopping Websites (Information Benefits)
  • Attitude Toward the Ad (Affective)
  • Attitude Toward the Ad (Deceptive)
  • Attitude Toward the Ad (Humorous)
  • Attitude Toward the Ad (Relevance)
  • Attitude Toward the Ad (Trustworthiness)
  • Attitude Toward the Brand Extension
  • Attitude Toward the Brand Extension
  • Attitude Toward the Brand
  • Attitude Toward the Brand
  • Attitude Toward the Cause
  • Attitude Toward the Company (Social Responsibility)Attitude Toward the Company's Communications
  • Attitude Toward the Experience
  • Attitude Toward the Game
  • Attitude Toward the Game
  • Attitude Toward the Hiking Boots
  • Attitude Toward the Hotel
  • Attitude Toward the Movie (General)
  • Attitude Toward the Object (Disgusting)
  • Attitude Toward the Person
  • Attitude Toward the Pricing Policy
  • Attitude Toward the Promotional Offer
  • Attitude Toward the Responsible Drinking Ad (Challenge Appraisals)

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