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Marketing scales handbook : multi-item measures for consumer insight research. Volume 8 /

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Bruner, Gordon C., 1954- (Autor)
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Forth Worth, Texas, USA : GCBII Productions, LLC, [2015]
Temas:	Marketing research > Statistical methods > Handbooks, manuals, etc. Scaling (Social sciences) > Handbooks, manuals, etc. Marketing > Recherche > Méthodes statistiques > Guides, manuels, etc. Construction d'une échelle (Sciences sociales) > Guides, manuels, etc. BUSINESS & ECONOMICS > Industrial Management. BUSINESS & ECONOMICS > Management. BUSINESS & ECONOMICS > Management Science. BUSINESS & ECONOMICS > Organizational Behavior. Marketing research > Statistical methods Scaling (Social sciences) handbooks. manuals (instructional materials) Handbooks and manuals Handbooks and manuals. Guides et manuels.
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