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|a UAMI
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| 100 |
1 |
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|a Bruner, Gordon C.,
|d 1954-
|e author.
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| 245 |
1 |
0 |
|a Marketing scales handbook :
|b multi-item measures for consumer insight research.
|n Volume 8 /
|c Gordon C. Bruner II.
|
| 246 |
3 |
0 |
|a Multi-item measures for consumer insight research
|
| 264 |
|
1 |
|a Forth Worth, Texas, USA :
|b GCBII Productions, LLC,
|c [2015]
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| 264 |
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4 |
|c ©2015
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| 300 |
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|a 1 online resource (xxv, 465 pages)
|
| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
|
| 338 |
|
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|a online resource
|b cr
|2 rdacarrier
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| 347 |
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|a text file
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| 504 |
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|a Includes bibliographical references.
|
| 588 |
0 |
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|a Online resource; title from e-book title screen (EBL platform, viewed September 8, 2016).
|
| 505 |
0 |
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|a Cover -- Title page -- Copyright page -- Table of Contents -- Preface -- Acknowledgements -- Introduction -- Scale Reviews -- Ad Attribute Importance (Artistic Originality) -- Ad Attribute Importance (Authenticity) -- Ad Attribute Importance (Executional Quality) -- Ad Claim�s Precision -- Ad Headline Metaphoric Level -- Affirmation of Customers -- Aloneness -- Analytic/Holistic Thinking Style -- Analytic/Holistic Thinking Style -- Anger -- Anger (Empathetic) -- Animosity Toward Outsourced Countries -- Anxiety (General) -- Anxiety (Purchase)
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| 505 |
8 |
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|a Appropriateness of the Warranty Time UnitsAttachment Avoidance -- Attachment to a Person -- Attachment to the Company (Anxiety) -- Attachment to the Company (Comforting) -- Attention Overload -- Attitude Toward Advergames for Children (Negative) -- Attitude Toward Advergames for Children (Positive) -- Attitude Toward Advertising (Credibility) -- Attitude Toward Advertising (Entertaining) -- Attitude Toward Advertising (General) -- Attitude Toward Advertising (Good for Economy) -- Attitude Toward Advertising (Informative)
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| 505 |
8 |
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|a Attitude Toward Advertising (Materialism)Attitude Toward Advertising (Social Role) -- Attitude Toward Consuming the Food -- Attitude Toward In-Game Advertising (Believability) -- Attitude Toward In-Game Advertising (Entertaining) -- Attitude Toward In-Game Advertising (General) -- Attitude Toward In-Game Advertising (Realism Enhancement) -- Attitude Toward Offshoring -- Attitude Toward Personalized Advertising (Benefits) -- Attitude Toward Personalized Advertising (Irritating) -- Attitude Toward Puzzles -- Attitude Toward Reading
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| 505 |
8 |
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|a Attitude Toward Shopping Websites (Aesthetics)Attitude Toward Shopping Websites (Community) -- Attitude Toward Shopping Websites (Customization) -- Attitude Toward Shopping Websites (Information Benefits) -- Attitude Toward the Ad (Affective) -- Attitude Toward the Ad (Deceptive) -- Attitude Toward the Ad (Humorous) -- Attitude Toward the Ad (Relevance) -- Attitude Toward the Ad (Trustworthiness) -- Attitude Toward the Brand Extension -- Attitude Toward the Brand Extension -- Attitude Toward the Brand -- Attitude Toward the Brand -- Attitude Toward the Cause
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| 505 |
8 |
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|a Attitude Toward the Company (Social Responsibility)Attitude Toward the Company's Communications -- Attitude Toward the Experience -- Attitude Toward the Game -- Attitude Toward the Game -- Attitude Toward the Hiking Boots -- Attitude Toward the Hotel -- Attitude Toward the Movie (General) -- Attitude Toward the Object (Disgusting) -- Attitude Toward the Person -- Attitude Toward the Pricing Policy -- Attitude Toward the Promotional Offer -- Attitude Toward the Responsible Drinking Ad (Challenge Appraisals)
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| 546 |
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|a English.
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| 590 |
|
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
|
| 650 |
|
0 |
|a Marketing research
|x Statistical methods
|v Handbooks, manuals, etc.
|
| 650 |
|
0 |
|a Scaling (Social sciences)
|v Handbooks, manuals, etc.
|
| 650 |
|
6 |
|a Marketing
|x Recherche
|x Méthodes statistiques
|v Guides, manuels, etc.
|
| 650 |
|
6 |
|a Construction d'une échelle (Sciences sociales)
|v Guides, manuels, etc.
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Industrial Management.
|2 bisacsh
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| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Management.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Management Science.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Organizational Behavior.
|2 bisacsh
|
| 650 |
|
7 |
|a Marketing research
|x Statistical methods
|2 fast
|
| 650 |
|
7 |
|a Scaling (Social sciences)
|2 fast
|
| 655 |
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7 |
|a handbooks.
|2 aat
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| 655 |
|
7 |
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| 655 |
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7 |
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| 655 |
|
7 |
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|2 lcgft
|
| 655 |
|
7 |
|a Guides et manuels.
|2 rvmgf
|
| 776 |
0 |
8 |
|i Print version:
|a Bruner, Gordon C.
|t Marketing Scales Handbook, Volume 8 : Multi-Item Measures for Consumer Insight Research.
|d Ft. Worth : GCBII Productions, LLC, ©2015
|z 9781530022007
|w (OCoLC)953589554
|
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|b IDEB
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