Humanizing big data : marketing at the meeting of data, social science and consumer insight /

"Between tweets, likes, comments, blogs, videos and images, today's customer is estimated to generate 2.5 quintillion bytes of data per day. How can marketers utilize the ever-increasing amount of data to better understand and interact with their customers? This book offers advice on how t...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Strong, Colin (Business writer) (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; Philadelphia : Kogan Page, 2015.
Temas:
Marketing > Data processing.
Internet advertising.
Customer relations > Management.
Marketing research.
Big data.
Marketing > Informatique.
Publicité sur Internet.
Marketing > Recherche.
Données volumineuses.
Customer Services.
Business Strategy.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Marketing > Research.
BUSINESS & ECONOMICS > Consumer Behavior.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Big data
Customer relations > Management
Internet advertising
Marketing > Data processing
Marketing research
Market research.
Customer services.
Business strategy.
Acceso en línea:Texto completo

Internet

Texto completo

Items no disponibles

Detalle de Existencias desde

Ejemplares similares