Kapferer on luxury : how luxury brands can grow yet remain rare /

Kapferer on Luxury addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury grow...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kapferer, Jean-Noël (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; Philadelphia : Kogan Page, 2015.
Temas:
Luxuries > Marketing.
Luxury goods industry.
Product management.
Produits de luxe > Industrie.
Produits commerciaux > Gestion.
Sales & Marketing Management.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Luxuries > Marketing
Luxury goods industry
Product management
Markenpolitik
Luxusgut
Markenartikel
Marketingstrategie
Sales and marketing.
Sales and marketing management.
Brands and branding.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Sustaining the luxury dream: challenges and insights
  • Abundant rarity: the key to luxury growth
  • The artification of luxury: from artisans to artists
  • Luxury after the crisis: pro logo or no logo?
  • Why luxury should not delocalize: a critique of a growing tendency
  • Internet and luxury: under-adopted or ill-adapted?
  • Does luxury have a minimum price?: An exploratory study into consumers' psychology of luxury prices
  • All that glitters is not green: the challenge of sustainable luxury
  • Not all luxuries act alike: the distinct business models of luxury brands
  • The LVMH-Bulgari agreement: what changes in the luxury market lead family companies to sell up?
  • Developing luxury brands within luxury groups: synergies without dilution?

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