Kapferer on luxury : how luxury brands can grow yet remain rare /

Kapferer on Luxury addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury grow...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kapferer, Jean-Noël (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; Philadelphia : Kogan Page, 2015.
Temas:
Luxuries > Marketing.
Luxury goods industry.
Product management.
Produits de luxe > Industrie.
Produits commerciaux > Gestion.
Sales & Marketing Management.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Luxuries > Marketing
Luxury goods industry
Product management
Markenpolitik
Luxusgut
Markenartikel
Marketingstrategie
Sales and marketing.
Sales and marketing management.
Brands and branding.
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