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Kapferer on luxury : how luxury brands can grow yet remain rare /
Kapferer on Luxury addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury grow...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; Philadelphia :
Kogan Page,
2015.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Kapferer, Jean-Noël, |e author. | |
| 245 | 1 | 0 | |a Kapferer on luxury : |b how luxury brands can grow yet remain rare / |c Jean-Noël Kapferer. |
| 264 | 1 | |a London ; |a Philadelphia : |b Kogan Page, |c 2015. | |
| 300 | |a 1 online resource (ix, 228 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Sustaining the luxury dream: challenges and insights -- Abundant rarity: the key to luxury growth -- The artification of luxury: from artisans to artists -- Luxury after the crisis: pro logo or no logo? -- Why luxury should not delocalize: a critique of a growing tendency -- Internet and luxury: under-adopted or ill-adapted? -- Does luxury have a minimum price?: An exploratory study into consumers' psychology of luxury prices -- All that glitters is not green: the challenge of sustainable luxury -- Not all luxuries act alike: the distinct business models of luxury brands -- The LVMH-Bulgari agreement: what changes in the luxury market lead family companies to sell up? -- Developing luxury brands within luxury groups: synergies without dilution? | |
| 520 | |a Kapferer on Luxury addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-No̐ưl Kapferer, a world-renowned luxury analyst and co-author of the reference book The Luxury Strategy. Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the 'luxury dream', adapting the internet to luxury demands, re-widening. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Luxuries |x Marketing. | |
| 650 | 0 | |a Luxury goods industry. | |
| 650 | 0 | |a Product management. | |
| 650 | 6 | |a Produits de luxe |x Industrie. | |
| 650 | 6 | |a Produits commerciaux |x Gestion. | |
| 650 | 7 | |a Sales & Marketing Management. |2 bicssc | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Luxuries |x Marketing |2 fast | |
| 650 | 7 | |a Luxury goods industry |2 fast | |
| 650 | 7 | |a Product management |2 fast | |
| 650 | 7 | |a Markenpolitik |2 gnd | |
| 650 | 7 | |a Luxusgut |2 gnd | |
| 650 | 7 | |a Markenartikel |2 gnd | |
| 650 | 7 | |a Marketingstrategie |2 gnd | |
| 650 | 7 | |a Sales and marketing. |2 thema | |
| 650 | 7 | |a Sales and marketing management. |2 thema | |
| 650 | 7 | |a Brands and branding. |2 thema | |
| 776 | 0 | 8 | |i Print version: |a Kapferer, Jean-Noël. |t Kapferer on luxury |z 9780749474362 |w (DLC) 2014050213 |w (OCoLC)900445143 |
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