Customer-centric marketing : supporting sustainability in the digital age /

"Consumers are increasingly gravitating toward companies like TOMS and Whole Foods -- sustainable, authentic, and green businesses that have a positive social impact and make their values clear to their customers. As more businesses follow suit and update to more sustainable operations, marketi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Richardson, Neil Andre Asselbroug
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; Philadelphia : Kogan Page, 2015.
Temas:
Relationship marketing.
Marketing.
Internet marketing.
Customer relations.
Marketing
Marketing relationnel.
Marketing sur Internet.
marketing.
Sales & marketing.
Public relations.
Customer services.
Business strategy.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Green Business.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Customer relations
Internet marketing
Relationship marketing
Sales and marketing.
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