Field visual merchandising strategy : developing a national in-store strategy using a merchandising service organization /

"Due to the fierce competition among brands for a strong visual product placement and presentation to attract consumers, many companies are beginning to use merchandising services to help them stand out on a crowded retail store floor. This book is a comprehensive step-by-step guide to developi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Russell, Paul J.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Kogan Page, 2015.
Temas:
Display of merchandise.
Merchandising.
Marketing.
Stores, Retail > Management.
Marketing
Étalage.
Marchandisage.
Magasins > Gestion.
marketing.
Sales & marketing.
BUSINESS & ECONOMICS > Industries > Retailing.
BUSINESS & ECONOMICS > Consumer Behavior.
BUSINESS & ECONOMICS > Advertising & Promotion.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Marketing > Direct.
Display of merchandise
Merchandising
Stores, Retail > Management
Marknadsföring.
Tjänster.
Detaljhandel.
Sales and marketing.
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