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Emotion gestalten : Methodik und Strategie für Designer.
A firm's brands, products, and market entry communicate a wealth of emotions. Emotionally targeted communication and design are a challenge for firms and designers. This book gives them a way to overcome their insecurity based on the latest findings of research, particularly in the neuroscience...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Alemán |
| Publicado: |
Basel/Berlin/Boston :
Birkhäuser,
2014.
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| Temas: | |
| Acceso en línea: | Texto completo |
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