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Emotion gestalten : Methodik und Strategie für Designer.

A firm's brands, products, and market entry communicate a wealth of emotions. Emotionally targeted communication and design are a challenge for firms and designers. This book gives them a way to overcome their insecurity based on the latest findings of research, particularly in the neuroscience...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Roth, Mareike
Otros Autores: Saiz, Oliver
Formato: Electrónico eBook
Idioma:Alemán
Publicado: Basel/Berlin/Boston : Birkhäuser, 2014.
Temas:
Acceso en línea:Texto completo