Emotion gestalten : Methodik und Strategie für Designer.
A firm's brands, products, and market entry communicate a wealth of emotions. Emotionally targeted communication and design are a challenge for firms and designers. This book gives them a way to overcome their insecurity based on the latest findings of research, particularly in the neuroscience...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Roth, Mareike |
Otros Autores: | Saiz, Oliver |
Formato: | Electrónico eBook |
Idioma: | Alemán |
Publicado: |
Basel/Berlin/Boston :
Birkhäuser,
2014.
|
Temas: | |
Acceso en línea: | Texto completo |
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