Emotion gestalten : Methodik und Strategie für Designer.

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A firm's brands, products, and market entry communicate a wealth of emotions. Emotionally targeted communication and design are a challenge for firms and designers. This book gives them a way to overcome their insecurity based on the latest findings of research, particularly in the neuroscience...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Roth, Mareike
Otros Autores: Saiz, Oliver
Formato: Electrónico eBook
Idioma:Alemán
Publicado: Basel/Berlin/Boston : Birkhäuser, 2014.
Temas:
Commercial art > Handbooks, manuals, etc.
Emotions in art > Handbooks, manuals, etc.
Art publicitaire > Guides, manuels, etc.
ART > Folk & Outsider Art.
CRAFTS & HOBBIES > Folkcrafts.
Commercial art
Emotions in art
Electronic books.
Handbooks and manuals
Acceso en línea:Texto completo
Descripción
Sumario:A firm's brands, products, and market entry communicate a wealth of emotions. Emotionally targeted communication and design are a challenge for firms and designers. This book gives them a way to overcome their insecurity based on the latest findings of research, particularly in the neurosciences and psychology. The "emotion grid" and "design elements" tools aid practical implementation of fundamental design components (form, color, materials).
Descripción Física:1 online resource (225 pages)
ISBN:9783038211563
3038211567

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