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Market entry strategies : internationalization theories, network concepts and cases of Asian firms : LG Electronics, Panasonic, Samsung, Sharp, Sony and TCL China /
The first part of the book introduces relevant theories of internationalization. In addition to traditional concepts of internationalization (e.g., the product life-cycle approach of Vernon, the Uppsala model, and Porter's diamond approach), particular attention is paid to the more modern netwo...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
München :
Oldenbourg Verlag,
[2009]
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Glowik, Mario, |e author. | |
| 245 | 1 | 0 | |a Market entry strategies : |b internationalization theories, network concepts and cases of Asian firms : LG Electronics, Panasonic, Samsung, Sharp, Sony and TCL China / |c by Mario Glowik. |
| 264 | 1 | |a München : |b Oldenbourg Verlag, |c [2009] | |
| 264 | 4 | |c ©2009 | |
| 300 | |a 1 online resource (296 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Online resource; title from PDF title page (ebrary, viewed June 25, 2014). | |
| 505 | 0 | |a First Page; Title Page; Copyright Page; Foreword; Table of Contents; SampleStart; Leseprobe; SampleEnd; Index; Chapter. | |
| 520 | |a The first part of the book introduces relevant theories of internationalization. In addition to traditional concepts of internationalization (e.g., the product life-cycle approach of Vernon, the Uppsala model, and Porter's diamond approach), particular attention is paid to the more modern network approaches of internationalization (e.g., systems, new venture/born global, and entrepreneur concepts). In the second part, alternatives for international market entry (e.g., exports, franchising, joint ventures, contract manufacturing, and foreign direct investments) are explained. These market entry. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a International business enterprises |z Asia |v Case studies. | |
| 650 | 0 | |a Household electronics industry |z Asia |v Case studies. | |
| 650 | 0 | |a Industrial organization |z Asia |v Case studies. | |
| 650 | 6 | |a Entreprises multinationales |z Asie |v Études de cas. | |
| 650 | 6 | |a Appareils électroniques domestiques |x Industrie |z Asie |v Études de cas. | |
| 650 | 6 | |a Industrie |x Organisation, contrôle, etc. |z Asie |v Études de cas. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Household electronics industry. |2 fast |0 (OCoLC)fst00962125 | |
| 650 | 7 | |a Industrial organization. |2 fast |0 (OCoLC)fst00971405 | |
| 650 | 7 | |a International business enterprises. |2 fast |0 (OCoLC)fst00976774 | |
| 651 | 7 | |a Asia. |2 fast |0 (OCoLC)fst01240495 | |
| 655 | 7 | |a Case studies. |2 fast |0 (OCoLC)fst01423765 | |
| 776 | 0 | 8 | |i Print version: |a Glowik, Mario. |t Market Entry Strategies : Internationalization Theories, Network Concepts and Cases of Asian firms: LG Electronics, Panasonic, Samsung, Sharp, Sony and TCL China. |d München : De Gruyter, ©2009 |z 9783486584127 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=758594 |z Texto completo |
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