Market entry strategies : internationalization theories, network concepts and cases of Asian firms : LG Electronics, Panasonic, Samsung, Sharp, Sony and TCL China /

The first part of the book introduces relevant theories of internationalization. In addition to traditional concepts of internationalization (e.g., the product life-cycle approach of Vernon, the Uppsala model, and Porter's diamond approach), particular attention is paid to the more modern netwo...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Glowik, Mario (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: München : Oldenbourg Verlag, [2009]
Temas:
International business enterprises > Asia > Case studies.
Household electronics industry > Asia > Case studies.
Industrial organization > Asia > Case studies.
Entreprises multinationales > Asie > Études de cas.
Appareils électroniques domestiques > Industrie > Asie > Études de cas.
Industrie > Organisation, contrôle, etc. > Asie > Études de cas.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Household electronics industry.
Industrial organization.
International business enterprises.
Asia.
Case studies.
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