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Market entry strategies : internationalization theories, network concepts and cases of Asian firms : LG Electronics, Panasonic, Samsung, Sharp, Sony and TCL China /
The first part of the book introduces relevant theories of internationalization. In addition to traditional concepts of internationalization (e.g., the product life-cycle approach of Vernon, the Uppsala model, and Porter's diamond approach), particular attention is paid to the more modern netwo...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
München :
Oldenbourg Verlag,
[2009]
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The first part of the book introduces relevant theories of internationalization. In addition to traditional concepts of internationalization (e.g., the product life-cycle approach of Vernon, the Uppsala model, and Porter's diamond approach), particular attention is paid to the more modern network approaches of internationalization (e.g., systems, new venture/born global, and entrepreneur concepts). In the second part, alternatives for international market entry (e.g., exports, franchising, joint ventures, contract manufacturing, and foreign direct investments) are explained. These market entry. |
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| Descripción Física: | 1 online resource (296 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9783486599763 3486599763 |