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The history of marketing science /
The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments o...
| Clasificación: | Libro Electrónico |
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| Autor Corporativo: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Singapore : Hanover, MA :
World Scientific Pub. Co. ; Now Publishers Inc.,
©2014.
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| Colección: | World Scientific--Now Publishers series in business ;
v. 3. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas. Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book. |
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| Descripción Física: | 1 online resource (xxv, 502 pages) : illustrations, portraits |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9789814596480 9814596485 9814596477 9789814596473 9814619477 9789814619479 9814596493 9789814596497 9781322030623 1322030626 |
| ISSN: | 2251-3442 ; |