The history of marketing science /

The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments o...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: World Scientific (Firm)
Otros Autores: Winer, Russell S. (Editor ), Neslin, Scott A., 1952- (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Singapore : Hanover, MA : World Scientific Pub. Co. ; Now Publishers Inc., ©2014.
Colección:World Scientific--Now Publishers series in business ; v. 3.
Temas:
Marketing research > History.
Marketing > Management > History.
Marketing > Study and teaching > History.
Marketing > Recherche > Histoire.
Marketing > Gestion > Histoire.
Marketing > Étude et enseignement > Histoire.
BUSINESS & ECONOMICS > Commerce.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Sales & Selling > General.
Marketing > Management.
Marketing research.
Marketing > Study and teaching.
History.
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