Cargando…

Breakthrough Branding : Positioning Your Library to Survive and Thrive.

Mostrar otras versiones (1)

Breakthrough Branding: Positioning Your Library to Survive and Thrive shows how to mesh your library's brand deeply and seamlessly within your internal culture, to leverage and better position your brand for the audiences you serve, and develop and implement promotional strategies and tactics c...

Descripción completa

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Walters, Suzanne
Otros Autores:	Jackson, Kent
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Chicago : American Library Association, 2014.
Temas:	Libraries > Marketing. Branding (Marketing) Stratégie de marque. branding. LANGUAGE ARTS & DISCIPLINES > Library & Information Science > General.
Acceso en línea:	Texto completo

Ejemplares similares

Creating your library brand : communicating your relevance and value to your patrons /
por: Doucett, Elisabeth
Publicado: (2008)

Breakthrough Branding : Positioning Your Library to Survive and Thrive.
por: Walters, Suzanne
Publicado: (2014)

Effective branding begins with a name ... and other keys to creating brands people love /
por: Till, Brian, 1960-
Publicado: (2010)

The truth about creating brands people love /
por: Till, Brian, 1960-
Publicado: (2009)

100 great branding ideas /
por: McCartney, Sarah
Publicado: (2012)

60-minute brand strategist : the essential brand book for marketing professionals /
por: Mootee, Idris, 1958-
Publicado: (2013)

Secrets of Success in Brand Licensing.
por: Levy, Andrew
Publicado: (2011)

The library marketing toolkit /
por: Potter, Ned, 1980-
Publicado: (2012)

Conversational capital : how to create stuff people will love to talk about /
por: Cesvet, Bertrand, 1964-
Publicado: (2009)

You Are the Brand /
por: Adubato, Steve
Publicado: (2011)

You are the brand /
por: Adubato, Steve
Publicado: (2011)

Lanmarq : la nueva economía de las marcas latinas analizada por expertos en "branding" /
Publicado: (2014)

Brand Bible : the complete guide to building, designing, and sustaining brands /
por: Millman, Debbie
Publicado: (2012)

Brand Bible : the complete guide to building, designing, and sustaining brands /
por: Millman, Debbie
Publicado: (2012)

Brand against the machine : how to build your brand, cut through the marketing noise, and stand out from the competition /
por: Morgan, John, 1961-
Publicado: (2012)

Fizz : harness the power of word of mouth marketing to drive brand growth /
por: Wright, Ted, 1967-
Publicado: (2015)

Exponential : transform your brand by empowering instead of interrupting /
por: Rosenblum, Jeff
Publicado: (2022)

The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview /
por: Neumeier, Marty
Publicado: (2005)

Branding and design /
por: Sinicki, Adam
Publicado: (2019)

The 22 immutable laws of branding : how to build a product or service into a world-class brand /
por: Ries, Al, et al.
Publicado: (2002)

Building brand communities : how organizations succeed by creating belonging /
por: Jones, Carrie Melissa, et al.
Publicado: (2020)

Marketing the best deal in town : your library : where is your purple owl? /
por: Rossiter, Nancy
Publicado: (2008)

Financial information and brand value : reflections, challenges and limitations /
por: Ach, Yves-Alain
Publicado: (2020)

Short-cut to marketing the library /
por: Helinsky, Zuzana, 1950-
Publicado: (2008)

Hospitality Branding /
por: Dev, Chekitan S. (Chekitan Singh), 1959-
Publicado: (2012)

Strategic Brand Management and Development /
por: Lalaounis, Sotiris
Publicado: (2020)

Marketing Library and Information Services II : a Global Outlook.
por: Gupta, Dinesh K.
Publicado: (2013)

9 brand shaastras : nine successful brand strategies to build winning brands /
por: Kapoor, Jagdeep, 1960-
Publicado: (2009)

The Patrón way : from fantasy to fortune, lessons on taking any business from idea to iconic brand : the untold inside story of the world's most successful tequila /
por: Edelstein, Ilana
Publicado: (2013)

Managing brand you : seven steps to creating your most successful self /
por: Wilson, Jerry S.
Publicado: (2008)

The experience effect : engage your customers with a consistent and memorable brand experience /
por: Joseph, Jim, 1963-
Publicado: (2010)

Marketing the 21st century library : the time is now /
por: Lucas-Alfieri, Debra
Publicado: (2015)

Designing effective logos /
por: Macnab, Maggie
Publicado: (2014)

Marketing mess to brand success : 30 challenges to transform your organization's brand (and your own)! /
por: Miller, Scott Jeffrey
Publicado: (2021)

Co-branding : fit factors between partner brands /
por: Zickermann, Peter
Publicado: (2015)

Consumer behaviour and branding : concepts, readings and cases : the Indian context /
por: Ramesh Kumar, S.
Publicado: (2009)

Your brand, the next media company : how a social business strategy enables better content, smarter marketing, and deeper customer relationships /
por: Brito, Michael
Publicado: (2013)

What great brands do : the seven brand-building principles that separate the best from the rest /
por: Yohn, Denise Lee, 1967-
Publicado: (2014)

Brand Wars : Combat Strategies for Indian Brands.
por: Gupte, Rajiv
Publicado: (2021)

Lean branding : creating dynamic brands to generate conversion /
por: Busche, Laura
Publicado: (2014)