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Breakthrough Branding : Positioning Your Library to Survive and Thrive.
Breakthrough Branding: Positioning Your Library to Survive and Thrive shows how to mesh your library's brand deeply and seamlessly within your internal culture, to leverage and better position your brand for the audiences you serve, and develop and implement promotional strategies and tactics c...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chicago :
American Library Association,
2014.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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|---|---|---|---|
| 001 | EBSCO_ocn881416915 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
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| 019 | |a 1048460007 | ||
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| 020 | |a 1555707661 |q (electronic bk.) | ||
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| 049 | |a UAMI | ||
| 100 | 1 | |a Walters, Suzanne. | |
| 245 | 1 | 0 | |a Breakthrough Branding : |b Positioning Your Library to Survive and Thrive. |
| 260 | |a Chicago : |b American Library Association, |c 2014. | ||
| 300 | |a 1 online resource (218 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a List of illustrations; preface; acknowledgments; Section 1: Branding; Chapter 1: What Is a Brand?; Chapter 2: Assessing Your Library Brand; Chapter 3: Developing Your Library Brand; Section 2: Positioning; Chapter 4: Defining a Positioning Strategy; Chapter 5: Understanding Segmentation; Chapter 6: Crafting a Desired Positioning Strategy; Section 3: Promotion; Chapter 7: Positioning and Marketing Strategies; Chapter 8: Promoting Your Brand; Chapter 9: Advocating for Libraries; about the authors; index. | |
| 520 | |a Breakthrough Branding: Positioning Your Library to Survive and Thrive shows how to mesh your library's brand deeply and seamlessly within your internal culture, to leverage and better position your brand for the audiences you serve, and develop and implement promotional strategies and tactics consistent with your objectives. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Libraries |x Marketing. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES |x Library & Information Science |x General. |2 bisacsh | |
| 650 | 7 | |a Branding (Marketing) |2 fast |0 (OCoLC)fst01743755 | |
| 650 | 7 | |a Libraries |x Marketing. |2 fast |0 (OCoLC)fst00997415 | |
| 700 | 1 | |a Jackson, Kent. | |
| 776 | 0 | 8 | |i Print version: |a Walters, Suzanne. |t Breakthrough Branding. |d Chicago : American Library Association, 2014 |z 9781555707668 |
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