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The out-of-home immersive entertainment frontier : expanding interactive boundaries in leisure facilities /

Digital Out of Home Entertainment is transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. This book provides a 'state of play' exploration of the successes, the emerging new applications and the strategies that inform the...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Williams, Kevin, 1967- (Autor), Mascioni, Michael (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Farnham : Ashgate Publishing Ltd, 2014.
©2014
Temas:
Acceso en línea:Texto completo