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Effect of solution transition on steering the sales force : for new marketing and sales metrics /
The objective of this study is to provide a metric that helps to assess the solution readiness status of a firm's sales force. Sales are often considered as part of a marketing strategy. It will be analyzed to what extent this perspective is justified and how this is influenced by the emergence...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hamburg, Germany :
Anchor Academic Publishing,
2014.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Schnerrer, Julien, |e author. | |
| 245 | 1 | 0 | |a Effect of solution transition on steering the sales force : |b for new marketing and sales metrics / |c Julien Schnerrer. |
| 264 | 1 | |a Hamburg, Germany : |b Anchor Academic Publishing, |c 2014. | |
| 264 | 4 | |c ©2014 | |
| 300 | |a 1 online resource (77 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references. | ||
| 588 | 0 | |a Online resource; title from PDF cover (ebrary, viewed April 16, 2014). | |
| 520 | |a The objective of this study is to provide a metric that helps to assess the solution readiness status of a firm's sales force. Sales are often considered as part of a marketing strategy. It will be analyzed to what extent this perspective is justified and how this is influenced by the emergence of solutions. Besides, an overview about the sales marketing interface will be given to raise the awareness of this topic. Furthermore, this study will increase the understanding of the reader about applied metric concepts in marketing departments that can be found in existing firms today. It will be de. | ||
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Marketing |x Study and teaching. | |
| 650 | 0 | |a Marketing research. | |
| 650 | 0 | |a Marketing |x Mathematical models. | |
| 650 | 6 | |a Marketing |x Étude et enseignement. | |
| 650 | 6 | |a Marketing |x Recherche. | |
| 650 | 6 | |a Marketing |x Modèles mathématiques. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Marketing |x Mathematical models |2 fast | |
| 650 | 7 | |a Marketing research |2 fast | |
| 650 | 7 | |a Marketing |x Study and teaching |2 fast | |
| 776 | 0 | 8 | |i Print version: |t Effect of solution transition on steering the sales force : for new marketing and sales metrics. |d Hamburg, Germany : Anchor Academic Publishing, ©2014 |h v, 75 pages |z 9783954890910 |
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