Effect of solution transition on steering the sales force : for new marketing and sales metrics /

The objective of this study is to provide a metric that helps to assess the solution readiness status of a firm's sales force. Sales are often considered as part of a marketing strategy. It will be analyzed to what extent this perspective is justified and how this is influenced by the emergence...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Schnerrer, Julien (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hamburg, Germany : Anchor Academic Publishing, 2014.
Temas:
Marketing > Study and teaching.
Marketing research.
Marketing > Mathematical models.
Marketing > Étude et enseignement.
Marketing > Recherche.
Marketing > Modèles mathématiques.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Marketing > Mathematical models
Marketing research
Marketing > Study and teaching
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