Social media and the rebirth of PR : the emergence of social media as a change driver for PR /

Our world has faced some remarkable changes over the past few decades due to the rapid development of new technology and the Internet. However, a few years back, a new era began, an era where ordinary people have a 'say' on every possible matter, anytime, anywhere - the emergence of social...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Stareva, Iliyana (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hamburg, Germany : Anchor Academic Publishing, 2014.
Temas:
Social media > Marketing.
Online social networks > Germany.
Réseaux sociaux (Internet) > Allemagne.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Online social networks
Germany
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Social Media and the Rebirth of PR
  • Table of Contents
  • List of Tables
  • List of Figures
  • Acknowledgements
  • Abbreviations
  • 1. Introduction
  • 2. Literature Review
  • 2.1. Public Relations
  • 2.2. The PR Industry
  • 2.3. Social Media
  • 2.4. Integrating PR and Social Media in the Marketing Mix
  • 2.5. Social Media's Impact on PR
  • 2.6. Conclusions
  • 3. Research Methodology
  • 3.1. Research Objectives
  • 3.2. Research Philosophies and Paradigms
  • 3.3. Research Strategy
  • 3.4. Research Methods
  • 4. Research Findings and Discussion
  • 4.1. Quantitative Data Findings
  • 4.2. Qualitative Data Findings
  • 4.3. Discussion
  • 5. Conclusions and Recommendations
  • 5.1. Main Conclusions
  • 5.2. Limitations
  • 5.3. Recommendations for Future Research
  • 6. References
  • 7. Bibliography
  • 8. Appendices
  • 8.1. Appendix 1: Questionnaire Design and Structure
  • 8.2. Appendix 2: Questionnaire Results
  • 8.3. Appendix 3: Interview Design and Structure
  • 8.4. Appendix 4: Interview Transcripts.

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