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Treehugging 2.0 : powerful niche media in the battle for a better future?. /

The internet has become a powerful tool to mobilize audiences and spread information quickly. This book looks at environmental blogs in Germany and the UK, and compares their approaches to make their message heard. In particular, the study compares structural features of the blogs such as the length...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Dalhues, Karin (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hamburg, Germany : Anchor Academic Publishing, 2014.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:The internet has become a powerful tool to mobilize audiences and spread information quickly. This book looks at environmental blogs in Germany and the UK, and compares their approaches to make their message heard. In particular, the study compares structural features of the blogs such as the length of entries or the number of comments that the blog posts earn but, it also looks at the bigger picture: how significant is the environmental blogosphere for the media landscape? Are these blogs able to motivate their readers to take action? This book attempts to explain the similarities and differe.
Descripción Física:1 online resource (74 pages) : illustrations
Bibliografía:Includes bibliographical references.
ISBN:9783954896172
3954896176