Treehugging 2.0 : powerful niche media in the battle for a better future?. /

The internet has become a powerful tool to mobilize audiences and spread information quickly. This book looks at environmental blogs in Germany and the UK, and compares their approaches to make their message heard. In particular, the study compares structural features of the blogs such as the length...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Dalhues, Karin (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hamburg, Germany : Anchor Academic Publishing, 2014.
Temas:
Internet marketing > Social aspects.
Market surveys > United States.
Social media > Economic aspects.
Marketing sur Internet > Aspect social.
Études de marché > États-Unis.
Médias sociaux > Aspect économique.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Market surveys.
United States.
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