The hard sell : the ins and outs of political advertising /

What is unique about political advertising? Is it really all that effective in changing votes? And why does it have to be so annoying ... In The Hard Sell, creative director Dee Madigan uses her trademark humour and down-to-earth approach to unveil the world of political advertising. Drawing on real...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Madigan, Dee (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Carlton, Vic. : Melbourne University Publishing, 2014.
Temas:
2000-2099
Advertising, Political > Australia.
Press and politics > Australia.
Political campaigns > Australia.
Government and the press > Australia.
Publicité politique > Australie.
État et presse > Australie.
Advertising, Political.
Government and the press.
Political campaigns.
Politics and government
Press and politics.
Australia > Politics and government > 21st century.
Australie > Politique et gouvernement > 21e siècle.
Australia.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The Hard Sell; Foreword; Contents; Preface; 1 Branding is not a dirty word; 2 The purse; 3 Getting the most bang for your buck; 4 Focused on focus groups; 5 The truth is out there ... somewhere; 6 Positive ads reinforce beliefs not change votes; 7 If everyone hates negative ads, why do we keep making them?; 8 Selling chicks; 9 The thinking behind the ads; 10 Lights, camera, action; 11 TV isn't dead but the internet is awesome; 12 Why babies still need to be kissed; 13 Spinning around; 14 No one is perfect; 15 So, do ads work?; Acknowledgements; Notes; Index.

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