The hard sell : the ins and outs of political advertising /

What is unique about political advertising? Is it really all that effective in changing votes? And why does it have to be so annoying ... In The Hard Sell, creative director Dee Madigan uses her trademark humour and down-to-earth approach to unveil the world of political advertising. Drawing on real...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Madigan, Dee (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Carlton, Vic. : Melbourne University Publishing, 2014.
Temas:
2000-2099
Advertising, Political > Australia.
Press and politics > Australia.
Political campaigns > Australia.
Government and the press > Australia.
Publicité politique > Australie.
État et presse > Australie.
Advertising, Political.
Government and the press.
Political campaigns.
Politics and government
Press and politics.
Australia > Politics and government > 21st century.
Australie > Politique et gouvernement > 21e siècle.
Australia.
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