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The hard sell : the ins and outs of political advertising /
What is unique about political advertising? Is it really all that effective in changing votes? And why does it have to be so annoying ... In The Hard Sell, creative director Dee Madigan uses her trademark humour and down-to-earth approach to unveil the world of political advertising. Drawing on real...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Carlton, Vic. :
Melbourne University Publishing,
2014.
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| Temas: | |
| Acceso en línea: | Texto completo |