The hard sell : the ins and outs of political advertising /

What is unique about political advertising? Is it really all that effective in changing votes? And why does it have to be so annoying ... In The Hard Sell, creative director Dee Madigan uses her trademark humour and down-to-earth approach to unveil the world of political advertising. Drawing on real...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Madigan, Dee (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Carlton, Vic. : Melbourne University Publishing, 2014.
Temas:
2000-2099
Advertising, Political > Australia.
Press and politics > Australia.
Political campaigns > Australia.
Government and the press > Australia.
Publicité politique > Australie.
État et presse > Australie.
Advertising, Political.
Government and the press.
Political campaigns.
Politics and government
Press and politics.
Australia > Politics and government > 21st century.
Australie > Politique et gouvernement > 21e siècle.
Australia.
Acceso en línea:Texto completo
Descripción
Sumario:What is unique about political advertising? Is it really all that effective in changing votes? And why does it have to be so annoying ... In The Hard Sell, creative director Dee Madigan uses her trademark humour and down-to-earth approach to unveil the world of political advertising. Drawing on real-life stories from her own recent Federal and State campaigns, she gives us fascinating industry insight into: How political ads are designed to work; Who are they designed to work on; How we pay for them; Why we make so many negative ads; How personal is too personal; How spin works, particularly.
Descripción Física:1 online resource
ISBN:9780522866315
052286631X

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