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Sports Marketing 2014-2015 /
First published in 1997, this reference provides a current and comprehensive assessment of the sports business in the U.S., including overviews of spectator sports, sports media, professional sports franchises, and marketing.
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Loganville, GA :
Richard K Miller & Associates,
[2014]
|
| Colección: | RKMA market research handbook series.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 049 | |a UAMI | ||
| 100 | 1 | |a Miller, Richard K. |q (Richard Kendall), |d 1946- |e author. | |
| 245 | 1 | 0 | |a Sports Marketing 2014-2015 / |c by Richard K. Miller and Kelli Washington. |
| 246 | 3 | |a Richard K. Miller & Associates market research handbooks | |
| 246 | 3 | |a RKMA market research handbook | |
| 264 | 1 | |a Loganville, GA : |b Richard K Miller & Associates, |c [2014] | |
| 264 | 4 | |c Ã2014 | |
| 300 | |a 1 online resource (465 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a RKMA market research handbook series | |
| 546 | |a Text in English. | ||
| 588 | 0 | |a Online resource; title from title page of PDF file (viewed April 3, 2014). | |
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Part I: Market summary -- Top sports cities -- Sports market segments -- Advertising & sponsorships -- Concessions -- Fantasy sports -- Game promotions -- Licensing -- Memorabilia -- Participation & recreation -- Sporting goods -- sports fans -- Sports management -- Sports travel -- Stadiums & arenas -- Ticketing -- Part II: Sports media -- Sports television broadcasting -- Sports radio -- Sports periodicals -- Newspaper sports sections -- Sports online -- Mobile -- Part III: Professional League sports -- Major League baseball -- National Basketball Association -- National Football League -- National Hockey League -- Major League Soccer -- Women's National Basketball Association -- Professional Lacrosse -- Arena Football League -- Minor League Sports Part IV: Individual sports -- Cycling -- Golf -- Tennis -- Part V: Motorsports -- Indycar -- Nascar -- Auto racing circuits -- Motocross -- Supercross Part VI: Fighting Sports, etc. | |
| 520 | |a First published in 1997, this reference provides a current and comprehensive assessment of the sports business in the U.S., including overviews of spectator sports, sports media, professional sports franchises, and marketing. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Sports |z United States |x Marketing |v Statistics. | |
| 650 | 0 | |a Sports |x Marketing |v Statistics. | |
| 650 | 7 | |a GAMES |x Gambling |x Sports. |2 bisacsh | |
| 650 | 7 | |a SPORTS & RECREATION |x Business Aspects. |2 bisacsh | |
| 650 | 7 | |a SPORTS & RECREATION |x Essays. |2 bisacsh | |
| 650 | 7 | |a SPORTS & RECREATION |x History. |2 bisacsh | |
| 650 | 7 | |a SPORTS & RECREATION |x Reference. |2 bisacsh | |
| 650 | 7 | |a TRAVEL |x Special Interest |x Sports. |2 bisacsh | |
| 650 | 7 | |a Sports |x Marketing |2 fast | |
| 651 | 7 | |a United States |2 fast | |
| 655 | 7 | |a Statistics |2 fast | |
| 700 | 1 | |a Washington, Kelli D., |e author. | |
| 710 | 2 | |a Richard K. Miller & Associates, |e author, |e publisher. | |
| 776 | |z 1-57783-197-7 | ||
| 830 | 0 | |a RKMA market research handbook series. | |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=746919 |z Texto completo |
| 938 | |a EBSCOhost |b EBSC |n 746919 | ||
| 938 | |a YBP Library Services |b YANK |n 11724360 | ||
| 994 | |a 92 |b IZTAP | ||