Sports Marketing 2014-2015 /

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First published in 1997, this reference provides a current and comprehensive assessment of the sports business in the U.S., including overviews of spectator sports, sports media, professional sports franchises, and marketing.

Détails bibliographiques
Cote:Libro Electrónico
Auteurs principaux: Miller, Richard K. (Richard Kendall), 1946- (Auteur), Washington, Kelli D. (Auteur)
Collectivité auteur: Richard K. Miller & Associates (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Loganville, GA : Richard K Miller & Associates, [2014]
Collection:RKMA market research handbook series.
Sujets:
Sports > United States > Marketing > Statistics.
Sports > Marketing > Statistics.
GAMES > Gambling > Sports.
SPORTS & RECREATION > Business Aspects.
SPORTS & RECREATION > Essays.
SPORTS & RECREATION > History.
SPORTS & RECREATION > Reference.
TRAVEL > Special Interest > Sports.
Sports > Marketing
United States
Statistics
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