Sports Marketing 2014-2015 /

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First published in 1997, this reference provides a current and comprehensive assessment of the sports business in the U.S., including overviews of spectator sports, sports media, professional sports franchises, and marketing.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Miller, Richard K. (Richard Kendall), 1946- (Autor), Washington, Kelli D. (Autor)
Autor Corporativo: Richard K. Miller & Associates (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Loganville, GA : Richard K Miller & Associates, [2014]
Colección:RKMA market research handbook series.
Temas:
Sports > United States > Marketing > Statistics.
Sports > Marketing > Statistics.
GAMES > Gambling > Sports.
SPORTS & RECREATION > Business Aspects.
SPORTS & RECREATION > Essays.
SPORTS & RECREATION > History.
SPORTS & RECREATION > Reference.
TRAVEL > Special Interest > Sports.
Sports > Marketing
United States
Statistics
Acceso en línea:Texto completo
Descripción
Sumario:First published in 1997, this reference provides a current and comprehensive assessment of the sports business in the U.S., including overviews of spectator sports, sports media, professional sports franchises, and marketing.
Descripción Física:1 online resource (465 pages).
Bibliografía:Includes bibliographical references.
ISBN:9781577832096
1577832094

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