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Medienökonomik.
Media are not defined only by their economic function; they are also cultural assets and institutions with growing societal importance. This textbook presents the media primarily from the perspective of the communications sciences rather than from economic theory, discussing the uses and limitations...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Alemán |
| Publicado: |
München :
Oldenbourg,
2014.
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| Edición: | 3rd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Media are not defined only by their economic function; they are also cultural assets and institutions with growing societal importance. This textbook presents the media primarily from the perspective of the communications sciences rather than from economic theory, discussing the uses and limitations of analysis as applied to the media, while also exploring related questions with the help of economic theory. |
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| Notas: | "Ein Unternehmen von De Gruyter"--Title page verso. 3.5 Unternehmensverfassungen und Unternehmensziele. |
| Descripción Física: | 1 online resource (496 pages) |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9783486859263 3486859269 1306529468 9781306529464 |